Everybody wants a hook up nowadays. Internet stars seem to be born every minute, and everyone becoming an entrepreneur or building a brand. One of the most effective ways to market yourself in this climate is to hitch yourself to a big name, so you can be associated with a known figure. The right co-sign for someone who is already “poppin” can do wonders for your brand.
I have been watching a new show entitled, Designated Survivor. The premise is as follows: the federal government designates someone from the president’s cabinet to sit out from the state of the union, in an undisclosed location, on the chance of a catastrophe wiping out the line of presidential succession. This person is the designated survivor, who would assume the office, keep the federal government rolling. Throughout the years, this has been a mere formality, until the unthinkable happens; and the Secretary of Housing and Urban Development, Tom Kirkman is thrutsed into leading the country and the free world, after the Capital Building is bombed, killing almost everyone in every branch of the government. (more…)